Tuesday, 10 September 2013

Coach House - Cheshire Gold

Coach House is a micro-brewery based in Warrington, formed in 1991 by former Greenall Whitley career brewers who found themselves at a loose end when that company ceased its brewing operations.

The business seems fairly big for a UK micro, with 9 faces on the website. The site is so old-fashioned and badly designed though, it had me almost weeping in frustration. Search all you like for some information about the beers but you won't find any.

Mrs Nelly and I recently popped into The Hollies Farm Shop in Tarporley. This is a nice shop, packed with a choice of excellent local produce except beer. Out of two brands, Cheshire Gold seemed to be the best bet.

Upon reading the label, I was immediately whipped into an apoplectic rage by the unnecessary apostrophe on the back, in the possessive adjective "its". I'm fine with the odd grammatical error on a fruit and veg stall or in an email but they shouldn't make it as far as being printed on your packaging. A decent-sized company like this should have the judgement to get their labels proof-read properly before going to print.

Once home, I attempted to calm down in the usual manner by drinking beer. Cheshire Gold wasn't quite what I was expecting but was pleasant enough. I normally expect golden ales to be more fruity or floral but this fell a little short in that area, with a caramel maltiness being the dominant flavour. It wasn't overbearing though, and I can see why this would be a beer that would appeal to a good cross-section of drinkers.

The staff have between them probably forgotten more about brewing than most other micros will ever know. All well and good but as a paying punter I can't help thinking that this business needs to work on its presentation.

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